Are you charging enough for your services?
Over half term we travelled to the moors of Yorkshire and what better time to coach yourself in the isolation of a dog walk over the rugged landscape. The wind had dropped from the previous day when we had ventured out on a treacherous storm filled morning - great for the children to witness compared with their normal cocooned environment.
The views of the heather, trees, animals, mud and hand to mouth existence reflects the area and businesses. On Saturday night we had been to the local Indian restaurant which only had ten tables but was still offering their £10 package for starter, main course and coffee! Why did they still offer this package on a Saturday night?
The previous week I had coached a small business on their offering where we sculptured an offer based on the old silver, gold and platinum basis in a totally honest and transparent way:
- Silver – very affordable beating the opposition covering costs with a very small profit
- Gold – a better package giving tangible benefits and a little more profitable but still beating the opposition
- Platinum – nothing really to do with price but a fantastic product for the 10% of people/companies which do not really bother about price and very profitable for the company.
Has your pricing strategy stayed the same for years?
Can you differentiate your proposition from the opposition?
How can you give your customers more choice?
Can you make your company more profitable?
If you don’t have a lonely moor to walk on and you need somebody to bounce your ideas off to make your business more viable and profitable for 2010 get in touch with me.
